EERE uses Google Analytics to capture analytics on its websites and Looker Studio to produce analytics reports. These analytics help website managers report on the number of users, sessions, visited pages, and more. The Web Template Coordinator can provide you with EERE's username and password and answer questions about your site analytics.

Adding Google Analytics to EERE Websites

In order for Google Analytics to capture statistics on a site, Google Analytics code has to be included on all of your Web pages. This code is automatically added to all websites in the Drupal environment. If your website is outside of the standard hosting environment, contact the Web Template Coordinator for the Google Analytics code.

Google Analytics 4 Definitions

EERE has compiled a guide of common Google Analytics terms and their definitions. While the guide contains many of the terms you’ll come across in EERE analytics reports, it is not exhaustive.


EERE uses Looker Studio to report on analytics. Please contact Alexis Powers for examples of Looker Studio reports and information on how to create them.

Campaign Tagging

You can use campaign tagging to measure the effectiveness of outreach campaigns across non-web platforms, including email, social media, and print QR codes. Contact Alexis Powers for more information.