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The latest in a series of Lessons Learned: Peer Exchange Call “greatest hits” summarizes top marketing and outreach takeaways from Better Buildings Residential Network members during spring 2015 Peer Exchange Calls:
- Effective marketing of multifamily upgrades depends on whether the decision maker is a tenant or building owner. Tenants are more concerned with issues, such as reduced noise, enhanced comfort, and lower energy bills. Owners are more concerned with enhanced marketability of a unit (e.g., the aesthetics of installing new window treatments).
- Stand-alone outreach events, such as workshops, can have difficulty attracting people to a venue just for that event. Instead, focus on leveraging pre-existing events and community groups to educate people.
The Residential Network hosts a series of Peer Exchange Calls for home performance professionals to discuss similar needs and challenges and to collectively identify effective strategies and useful resources.
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