DOE's Office of Critical Minerals and Energy Innovation (CMEI) logos and branding files are available on the CMEI SharePoint site for internal use. These resources are intended to ensure consistent, accurate, and approved usage of CMEI branding across digital and print products.
ON THIS PAGE: Brand Assets | Logos | Branding Requirements | Awardee Branding | Non-Federal Products
How to Access Brand Assets and Visual Guidelines
Log into CMEI Communications SharePoint to access the following CMEI brand assets and visual guidelines:
- CMEI brand guidelines detailing approved use of identifiers, colors, typography, and other brand elements
- High-resolution CMEI logo files in approved variations, including full-color and single-color versions
- CMEI templates for PowerPoint slide decks, fact sheets, technical reports, and other products
- CMEI brand visual elements such as color swatches, gradients, icons, and patterns
- CMEI data visualization guidelines to ensure consistency and adherence to brand standards
- Data visualization starter files and swatches
If you need access to any of the above templates for an approved purpose, please reach out to the CMEI Products and Branding Team.- CMEI brand guidelines detailing approved use of identifiers, colors, typography, and other brand elements
Log into Energy Hub to access the following DOE brand assets:
- DOE brand guidelines outlining standards for DOE-branded print products and exhibits
- High-resolution DOE logo files in approved variations, including full-color and single-color versions
- A DOE photo library with high-resolution images for digital use
- DOE templates for PowerPoint presentations, internal memos, and other materials
- Fact sheet templates in multiple layouts
- DOE Teams backgrounds for virtual meetings
- Video assets for DOE-branded video content
- Social media assets, including cover images and icons
If you need access to any of the above templates for an approved purpose, please reach out to the CMEI Products and Branding Team.- DOE brand guidelines outlining standards for DOE-branded print products and exhibits
Logos
As of October 2024, DOE no longer allows the development of new logos or brand identities for DOE-funded projects or programs. Unless expressly given an exemption, all CMEI program and/or project logos must be sunset, and all branding must align with the DOE Brand Guidelines.
Logos not included in this brand consolidation effort are institutes, international collaborations, externally owned/operated programs, multi-agency initiatives, or logos that have been legally trademarked by a national lab.
If you feel you need a logo exemption outside of the above criteria, or have questions about the logo sunsetting process, please reach out to the CMEI Products and Branding Team.
Branding Requirements
All office outreach should align with the DOE brand. All CMEI offices should use the approved branding and color palette on all materials.
- The fonts for designed materials are Figtree and STIX Two Tone, and the font for PowerPoint decks and Word technical documents will remain Arial.
All offices should use the approved CMEI templates for all products and presentations. However, you may use your office identifier on your products as needed.
If your product falls outside of the offered templates, please contact your tech office's designer or email the CMEI Products and Branding Team to find a designer who will work with you to find an appropriate solution.
Awardee Branding and Logos
DOE funding awardees can find up-to-date logos and requirements for logo use on Energy.gov's Awardee Logo and Branding Guidelines page.
Additional information on awardee communications guidelines can be found on Communications Standards.
Using the DOE Logo, Seal, or Identifier on Non-Federal Products
The DOE and CMEI logos, seals, and identifiers are meant for official use only. If your company is not part of DOE, you must request permission to use these images on your products.
Every usage of the DOE or CMEI identifiers, logos, or seal must be reviewed and explicitly approved by the authorized DOE official. Details on how to submit a request are outlined below. If use is permitted, outside organizations must use the logo, seal, or identifier with qualifying language that explains their presence on non-DOE materials. These images cannot be used in any way that implies that DOE endorses a private company, service, or product. The images may not be changed, distorted, or otherwise altered in any manner. There is a Code of Federal Regulations regarding the DOE graphical identifier on the Government Printing Office website.
Requesting Permission to Use Branding Materials
You must request permission to use the DOE or CMEI logo, seal, or identifier on any non-DOE product. This process could take several days, depending on how the images will be used and the authorities' availability.
This process is faster and easier when the DOE Office you're working with submits the information below. It is possible for an outside organization to submit a request, though these may take longer and be harder to process.
Start the process by sending the following information to CMEI Communications:
Please include the Program name and the contact information of your DOE or CMEI point of contact.
We ultimately need input from a federal employee, but you can provide us with your contact information. This person will be contacted to ensure the office is comfortable with how you propose using their branding.
We need to clearly understand the specifics of exactly how and where they will be used every time the images are used. Please provide:
- Mockups, if possible
- Where will it be used
- How will it be used
- The information with which the images will be associated
When describing how the images will be used, please remember that most external uses of our images need qualifying wording to explain why it is there. It's common to include text such as "Funding provided by" or "Support provided by." It must be clear why the images are being used. They cannot give the appearance that DOE is endorsing a private company, service, or product.
Please provide a summary, but include enough detail that a reviewer can understand the relationship between this external usage and DOE.
When do you need to hear from us? We will work the review process as fast as possible, but please try to allow at least several days for your request to be processed.
Who are you, and what is your involvement with this request? Please include full information such as your title, organization, involvement with the project, and involvement with CMEI.
Once we have your initial responses, they will be reviewed and the process started. You will be contacted if further information is required.