Fact #827: June 30, 2014 Share of Import Cars Declines to less than 30% of Car Sales in 2013

You are here

In 1970, about 15% of all cars sold were imported (built outside of North America) and about 5% of all light trucks sold were imported. These import shares grew during the 1970’s and the early 1980’s. Following sharp declines in the late 1980s through the mid-1990s, import shares of both cars and light trucks rebounded, with import cars reaching a peak of just over 34% in 2009. Import light trucks reached their peak share in 1981 at almost 27% but accounted for just 16% in 2013. Import medium and heavy trucks have always represented a small percentage of the medium and heavy truck market totaling just 3.1% in 2013.

Import Market Share of Cars, Light Trucks, and Medium and Heavy Trucks, 1970 - 2013

Import market share of cars, light trucks, and medium and heavy trucks from 1970 to 2013. See table for details.

Note: Imported vehicles include any vehicle built outside of North America regardless of manufacturer. Data for Medium and Heavy Trucks before 1980 are not available.

Supporting Information

Import Vehicle Market Share by Vehicle Type, 1970-2013
Calendar Year Cars Light Trucks Medium & Heavy Trucks
1970 15.2% 4.5% Not available
1971 15.2% 4.8% Not available
1972 14.8% 6.4% Not available
1973 15.3% 8.5% Not available
1974 15.8% 7.5% Not available
1975 18.2% 10.0% Not available
1976 14.8% 8.0% Not available
1977 18.5% 9.4% Not available
1978 17.7% 8.8% Not available
1979 21.8% 14.1% Not available
1980 26.5% 24.4% 0.3%
1981 27.2% 26.5% 2.6%
1982 27.6% 20.9% 3.2%
1983 25.7% 19.7% 1.8%
1984 23.0% 20.7% 1.8%
1985 25.3% 22.6% 3.0%
1986 28.0% 21.3% 4.1%
1987 30.5% 20.0% 7.1%
1988 28.5% 14.8% 6.9%
1989 27.4% 13.9% 6.4%
1990 25.6% 13.5% 6.3%
1991 24.7% 13.1% 5.6%
1992 23.5% 8.8% 5.8%
1993 20.9% 7.1% 5.3%
1994 19.3% 6.8% 4.3%
1995 17.5% 6.6% 3.9%
1996 15.0% 6.7% 3.6%
1997 16.5% 8.5% 3.7%
1998 17.1% 9.0% 4.4%
1999 19.9% 9.6% 3.7%
2000 23.0% 10.2% 4.5%
2001 25.1% 11.4% 6.0%
2002 27.7% 12.4% 5.3%
2003 27.6% 13.7% 5.7%
2004 28.7% 13.5% 5.3%
2005 28.5% 13.3% 4.4%
2006 30.2% 15.7% 4.2%
2007 31.3% 16.7% 5.4%
2008 33.7% 17.6% 3.6%
2009 34.1% 18.3% 3.4%
2010 32.7% 15.6% 4.4%
2011 32.0% 15.2% 3.4%
2012 29.3% 15.2% 3.4%
2013 28.4% 16.1% 3.1%
Source: Ward's Automotive, 2014.

Return to 2014 Facts of the Week