Study Says Owners of Energy-Efficient Homes Would Recommend Them to Friends

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A recent National Association of Home Builders (NAHB) study aimed at uncovering how owners of energy-efficient homes felt after purchasing their homes found that not only would the majority recommend the same homes to friends, but more than 50% believed the benefits of energy efficiency outweighed the cost.

“Historically, studies have focused on interest among buyers in the market or on trends as reported by industry professionals. While that’s certainly important information for all those in the industry, it doesn’t always get to the heart of what new buyers want to know, which is: ‘How satisfied are efficiency homeowners with their decision?’” said NAHB's Matt Belcher.

Key findings of the study revealed:

  • 94% would recommend an efficient home to a friend
  • 92% would purchase another efficient home
  • 90% were satisfied knowing they “did the right thing” in buying an efficient home
  • 71% believed efficient homes are of higher quality
  • 55% believed the benefits outweighed the cost

Homeowners also provided feedback on what influenced their decisions to purchase an efficient home, as well as the sustainable features they value most. According to respondents, low utility bills, energy efficiency, and better insulation topped the list of aspects with which homeowners were most satisfied.