Enervee Journal Article Shows Efficiency Scores Move Consumers Most

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Enervee, a Better Buildings Residential Network member, had its first peer-reviewed journal article published in Energy Efficiency, and it showed that a simple efficiency score was more effective than energy bill savings information at driving consumer choices toward more energy-efficient products. The article presents results on decision-making, preferences, and online shopping behavior obtained from a series of observational data (utility-branded marketplace platform analytics) and experimental studies (randomized controlled trials).

Image of the cover of the Energy Efficiency journal.

The trials all showed that the use of the 0-100 Enervee Score had a significant effect on consumer product choices and encouraged shoppers to select more energy-efficient products, consistent with the observational data. In contrast, energy bill savings information proved salient in some cases, but not in others. The strongest effect was found in the response of people with lower economic means. Read the open-access paper to learn more.