OAK RIDGE, Tenn. – The Oak Ridge Office of Environmental Management (OREM) has launched its first on-air newscast designed to showcase the full scope of OREM’s mission in a new way.
“Energycast Oak Ridge” premiered on television stations across eastern Tennessee on May 22.
“Our hope for this newscast is for people to understand our work and for us to take the steps to make it understandable because a lot of the time it's really complex,” said Ben Williams, OREM public relations specialist.
The newscast includes project updates at the Y-12 National Security Complex, Oak Ridge National Laboratory, and East Tennessee Technology Park. It also highlights employee successes and personal stories, as well as partnerships and major developments happening in the community made possible by OREM’s work.
The show has been a long running goal for OREM’s leadership and communications team, who hoped to expand visual storytelling efforts.
“We really want viewers to be proud of the people that work here,” Williams said. “Whether it's people who live in the community that we're working to protect or whether it's lawmakers determining if we continue to get tax investments, we want them to know we're committed to doing it and doing it the right way.”
This show is OREM’s latest effort to expand outreach aimed at educating employees, stakeholders and area residents about the work happening across the site. In addition to appearing on local television channels, new episodes are also shared directly with the federal and contractor workforce, regulators, local advisory boards, business leaders, and local, state, and federal officials.
The goal of the communications team is to continue increasing viewership as the show continues. Anyone interested in subscribing to monthly emails sharing new episodes can send a request to OakRidgeEM@orem.doe.gov.
“Energycast Oak Ridge” will expand to middle Tennessee audiences, including the Nashville television market, in June. The next episode airs June 19 and will be shown in 22 counties across the state.
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