Teams and stakeholders may use the U.S. Department of Energy AlgaePrize logo to promote the challenge.
When developing your outreach materials, please refer to the following naming conventions to help ensure consistent messaging for the AlgaePrize competition.
Event Naming Conventions
When referencing the AlgaePrize competition, the following abbreviations are approved for use in text:
- U.S. Department of Energy AlgaePrize
Use the full name on first text reference. After use of the full name listed above, these variations are acceptable:
- AlgaePrize competition
- AlgaePrize 2023–2025.
These are allowed for subsequent references. Use them only when the full event name appears on the same page above, or in a more prominent location than, the subsequent reference.
- U.S. DOE AlgaePrize
- U.S. Department of Energy’s AlgaePrize
- BETO AlgaePrize
- Algae Prize
- Prize or prize.
U.S. Department of Energy Naming Conventions
When referencing DOE, the following abbreviations are approved for use in text:
- U.S. Department of Energy (must have U.S.)
- Energy Department.
Note: These approved abbreviations are not allowed when referencing the event name, the U.S. Department of Energy Bioenergy Technologies Office AlgaePrize.
- U.S. DOE AlgaePrize
- Department of Energy AlgaePrize
- Energy Department AlgaePrize.
American-Made Challenges Naming Conventions
As part of the American-Made program, AlgaePrize teams and stakeholders are encouraged to use the following naming conventions to identify that this work is performed within the American-Made program. Correct use of program names conveys credibility, quality, and accuracy.
- Use full name for use in first text reference on each new page of a document.
- American-Made program—Note that program is lowercased.
- American-Made (AM)—Permitted for subsequent references when “American-Made program” appears previously or in a more prominent location (American-Made is always hyphenated).
- American-Made Challenges (AMC)—This refers specifically to the suite of prizes.
The EERE Style Guide provides information about specific nomenclature used or approved for the AlgaePrize to support DOE efforts, ensure consistency, and reduce confusion.
Please review and adhere to the AlgaePrize logo usage requirements to help ensure a consistent AlgaePrize identity.
Proper Event Logo Use
Apply all logos consistently and within the guidelines outlined in this document. Incorporate the AlgaePrize logo into all AlgaePrize communications.
- The complete AlgaePrize logo includes a strong recognition of DOE’s ownership of the event.
- The entire logo must appear on all promotional materials (print, electronic, or other).
- The AlgaePrize brand identity is available in EPS and JPEG. For all print materials, use the EPS format.
- Large formats require the logo to be in vector format (EPS). Do not scale up a rasterized format (e.g., JPG); it will lose resolution and look pixelated.
The following shows proper use of the AlgaePrize logo.
Use of the U.S. Department of Energy branding requires specific approvals. For approvals or further information, contact AlgaePrize@ee.doe.gov.
Primary CMYK Logo
Using the CMYK logo is preferred.
Only use for merchandise specific needs.
Dark Background Logo
Use only when needed on top of a dark background when the CMYK logo doesn’t provide enough contrast for readability. Preferred over a reverse logo when possible.
Use only when a reverse logo is necessary.
Minimum Clearance Area
For clarity and precision, the AlgaePrize logo requires a minimum clearance area. Text or graphics should not be closer than the indicated clearance area.
The following color palette applies to the logo: primary green PMS 356 and primary grey PMS 431 for the foundation and basic colors; then light green PMS 368 and light grey 428 as secondary colors. Whenever possible, use PMS colors.
Minimum Logo Size
To ensure legibility of the AlgaePrize logo, a minimum logo size has been established. Note that the size is for printed material only.
When a smaller version of the AlgaePrize logo is required, contact the organizers at AlgaePrize@ee.doe.gov for approval.
Note: Avoid making the AlgaePrize logo smaller than the recommended minimum logo size.
Improper Event Logo Use
Following are a few examples of improper logo use.
Never recreate the logo or use alternative fonts or colors.
Never manipulate the logo by moving elements or scaling or skewing it.
Never tilt or cut off the logo. Always show it on a horizontal axis.
Never separate the logo elements. Do not extract the algae illustration from the logo and use it as an individual element. Do not extract the word identifier from the logo. To ensure brand consistency, always show the logo in its entirety.
Never place the logo on a busy pattern. When possible, place it on a solid background.
Size and Placement of Other Logos
The AlgaePrize logo often appears with other logos. When use of other logos is required, they must be one-third the width of the horizontal AlgaePrize logo, or half the height of the vertical AlgaePrize logo. Other logos include, but are not limited to, the DOE word mark, the Algae Foundation logo, the National Renewable Energy Laboratory logo, collegiate institution logos, event sponsor logos, team logos, and team sponsor logos.
This example shows the horizontal AlgaePrize logo at a width of 3 inches (in.) (width will vary with use). Per the guidelines, proper sizing of the DOE word mark is 1 in. wide, or one-third the width of the AlgaePrize logo.
AlgaePrize logo files are available for download in EPS and JPEG formats and in a variety of styles. Download one of the .zip files below for use in your outreach materials.