Community-Based Social Marketing Toolkit

The toolkit is a resource for energy efficiency programs to increase the number of homes that are energy efficient.

Better Buildings Residential Network

June 14, 2017
Photo of a group of people sitting in front of a giant chalkboard with lots of writing on it.

One of the greatest challenges facing residential energy efficiency programs is engaging individuals to take steps to save energy. The Better Buildings Residential Network Community-Based Social Marketing Toolkit is a resource for energy efficiency programs to increase the number of homes that are energy efficient.

CBSM focuses on social science and data-driven, community-specific strategies to offer a powerful way for residential energy efficiency programs to apply resources effectively, increase participation rates, promote a greater understanding of the value of energy-efficient homes, and strengthen relationships with residents. The Toolkit outlines the concepts of CBSM within the context of residential energy efficiency and includes practical guidance, resources, and examples.