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One of the greatest challenges facing residential energy efficiency programs is engaging individuals to take steps to save energy. The Better Buildings Residential Network Community-Based Social Marketing Toolkit is a resource for energy efficiency programs to increase the number of homes that are energy efficient.

CBSM focuses on social science and data-driven, community-specific strategies to offer a powerful way for residential energy efficiency programs to apply resources effectively, increase participation rates, promote a greater understanding of the value of energy-efficient homes, and strengthen relationships with residents. The Toolkit outlines the concepts of CBSM within the context of residential energy efficiency and includes practical guidance, resources, and examples.