WEBINAR: The Career Technical Education (CTE) Identity Framework

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The CTE Identity Framework banner

Hosted by ASHLIN Management Group

As a nation, we need to replace the pervasive negative stigma of CTE with positive images as a primary path towards good jobs, not an alternative path associated with concepts of "lesser" and "menial." This project will bring awareness and "message discipline" to how career technical educators and supporters talk about and present CTE, eradicating the old stereotype and, over time, replacing it with a new, more aspirational identity. Such discipline and awareness are a necessary first step to correct social biases that impede students from entering and thriving in CTE programs and graduating into self-supporting careers.

Webinar Panelists:

Jennifer Buelin headshot

Moderator: Dr. Jennifer Buelin

Program Director, Workforce Development/Career Technical Training
ASHLIN Management Group, Inc

Michael Connet headshot

Michael Connet

Associate Deputy Executive Director, Association for Career and Technical Education

Josh Cramer headshot

Josh Cramer

Director of Education and Workforce Development at America Makes, a US Department of Defense-sponsored Manufacturing USA Institute

Mary Ann Pacelli headshot

Mary Ann Pacelli

Division Chief, Network Learning and Strategic Competitions, National Institute of Standards and Technology Manufacturing Extension Partnership

Debra Rowe headshot

Debra Rowe

President, US Partnership for Education for Sustainable Development

Dr. Americus Reed headshot

Dr. Americus Reed

Professor of Marketing, The Wharton School, University of Pennsylvania

Dr. Steven Shooter headshot

Dr. Steven Shooter

Fellow of Science and Technology Policy
Advanced Manufacturing Office, US Department of Energy