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While the overall price of a new car has not increased greatly from 1967 to 2010 when adjusted for inflation, the costs associated with added amenities like navigation, telematics, power seats and windows have grown substantially. Costs related to safety and emissions equipment grew through the mid-1990s but have remained fairly steady since. These increased costs are largely off-set by the decreasing cost of a basic car comparable to a car produced in 1967 without all of the added equipment.

Average Expenditure per New Car, 1967-2010
Graphic showing the average expenditure per new car from 1967 to 2010 showing the costs associated with added amenities has grown substantially. For more detailed information, see supporting information below.

Supporting Information

Average Expenditure per New Car, 1967-2010
(Constant 2010 Dollars)

Year 1967-Comparable Car With Safety & Emissions Equipment Added Amenities
1967 20,794 72 131
1968 20,367 316 305
1969 19,940 560 480
1970 19,514 805 655
1971 19,087 1,049 830
1972 18,660 1,294 1,004
1973 18,234 1,538 1,179
1974 17,807 1,782 1,354
1975 17,380 2,027 1,529
1976 16,954 2,271 1,704
1977 16,527 2,515 1,878
1978 16,278 2,551 1,914
1979 16,030 2,586 1,949
1980 15,349 3,225 2,395
1981 14,669 3,865 2,840
1982 14,498 3,980 3,819
1983 14,327 4,096 4,797
1984 14,214 4,131 5,260
1985 14,101 4,167 5,723
1986 14,266 4,249 6,327
1987 14,431 4,332 6,931
1988 14,096 4,327 7,061
1989 13,760 4,321 7,191
1990 13,464 4,639 6,921
1991 13,167 4,958 6,651
1992 13,096 5,137 6,885
1993 13,025 5,315 7,120
1994 13,033 5,429 7,115
1995 13,042 5,543 7,111
1996 12,836 5,450 7,629
1997 12,631 5,357 8,146
1998 12,308 5,301 9,011
1999 11,985 5,245 9,877
2000 11,595 5,103 9,945
2001 11,224 4,979 10,237
2002 10,849 4,910 10,287
2003 10,474 4,841 10,338
2004 10,149 4,818 10,708
2005 9,824 4,795 11,079
2006 9,518 4,964 11,081
2007 9,252 4,803 11,072
2008 8,905 4,644 10,192
2009 8,960 4,801 9,897
2010 8,807 4,915 10,574

Source: Ward's Automotive, Ward's Motor Vehicles Facts and Figures 2011. Original source: U.S. Department of Labor, Bureau of Labor Statistics. Adjusted by the Consumer Price Inflation index.

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