Zero Energy Ready Homes (ZERH) can deliver a superior consumer experience for high‐performance
products and services because the program requirements ensure they are properly installed and part of a complete system. Thus, U.S. Department of Energy (DOE) has concomitant interests with high performance product manufacturers and associations to increase consumer interest in ZERHs. DOE has initiated the Innovation Partnership to synergistically increase consumer interest in ZERH. One of the most significant actions recommended at the initial Innovation Partner Roundtable held at the 2018 International Builder Show was to organize a meeting with a group of marketing experts from participating manufacturers and associations to plan a communication strategy.