Comfort -- The Biggest Driver of Residential Energy Efficiency?

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February 13, 2020 1:00PM to 2:30PM EST

Comfort, not energy savings, is routinely cited as a top motivator of home energy retrofits. In this Better Buildings Residential Network peer exchange call, learn why this is the case, which target audiences are most likely to have such preferences, and how to tailor your messaging for these and other customers.