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Ad Council Campaign Educates Consumers on Home Energy Efficiency

August 24, 2012 - 12:28pm

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This series of PSAs was created as part of the Ad Council campaign on home energy efficiency. It urges consumers to save energy in order to have more money to spend on things like vacations, movie night, date night, and spa day.

This series of PSAs was created as part of the Ad Council campaign on home energy efficiency. It urges consumers to save energy in order to have more money to spend on things like vacations, movie night, date night, and spa day.

Ad Council Campaign Educates Consumers on Home Energy Efficiency
Ad Council Campaign Educates Consumers on Home Energy Efficiency
Ad Council Campaign Educates Consumers on Home Energy Efficiency
This series of PSAs was created as part of the Ad Council campaign on home energy efficiency. It urges consumers to save energy in order to have more money to spend on things like vacations, movie night, date night, and spa day.
Ad Council Campaign Educates Consumers on Home Energy Efficiency
Ad Council Campaign Educates Consumers on Home Energy Efficiency
Ad Council Campaign Educates Consumers on Home Energy Efficiency

To help consumers save money on utility bills, the Energy Department and the Ad Council released a series of public service announcements (PSAs) as part of a national consumer education campaign in 2011. The PSAs offer practical and simple actions homeowners can take around the house to save money by cutting their household energy consumption.

The PSAs directed homeowners to the Energy Saver website to find tools and information to make their homes more efficient. Energy Saver Tips offer practical ideas for reducing household energy consumption -- such as using a programmable thermostat to reduce heating and cooling bills or upgrading light bulbs to save money. Explore our home energy efficiency, saving electricity, and home heating and cooling pages to see how you can save money by saving energy.

For energy saving quizzes and infographics, check out the Energy Savers Facebook app

Following the Ad Council’s model, the announcements were distributed to media outlets nationwide to run and air in advertising time and space that was donated by the media. Did you miss the PSAs? You can watch them below.

Throwing away money on wasted electricity is like throwing the things you could have bought off a cliff. Watch this PSA to learn more.

Traditional lightbulbs give off nine times more heat than light. Watch this PSA to learn more.

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