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Better Buildings Residential Network

Better Buildings Residential Network

What's Happening on Home Energy Pros?*

Study Shows Switching “Your” to “My” Can Give Marketing Materials a Boost
A recent study explored how the pronouns used in marketing messages can impact click rates. "How Pronouns Affect Click Conversion Rates" shared the results of split testing completed on two Web pages. Read more.

*Residential Network members that are already Home Energy Pros group members must sign in to view the following links. Non-members wishing to gain access to these valuable resources are invited to join the Better Buildings Residential Network Group to participate in the online community on Home Energy Pros.