You are here

Program Offers New Spin on Traditional Marketing

A photo of several boys in matching T-shirts dancing on a paved surface.Seattle-based Community Power Works (CPW) has a new song-and-dance routine, or at least a new breakdance troop. Known as the "Cleveland Boys" around the neighborhood, this group of seven high school seniors performed at eight community outreach events for CPW this past summer. For CPW, the Cleveland Boys offered a unique way to draw in crowds and educate the community on what energy efficiency means and how it can be used to improve their homes or businesses. As for these breakdancing seniors, some are aspiring to become scientists and engineers, and all of them plan to keep on dancing. Learn about more ways CPW and other program partners are driving demand for energy efficiency in their neighborhoods.