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Solar Companies Go for the Gold with SunShot Incubator

July 26, 2012 - 9:45am

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William Parish from Solar Mosaic, one of nine solar startups chosen for the latest round of SunShot Incubator funding, discusses his company’s project with Energy Secretary Steven Chu at the SunShot Grand Challenge Summit in Denver, Colorado. | Photo by John De La Rosa.

William Parish from Solar Mosaic, one of nine solar startups chosen for the latest round of SunShot Incubator funding, discusses his company’s project with Energy Secretary Steven Chu at the SunShot Grand Challenge Summit in Denver, Colorado. | Photo by John De La Rosa.

With the 2012 Summer Olympic Games just around the corner, I am reminded of how Americans always aim for the top. We rise to the challenges we face, especially when competing on the global stage.

In the highly competitive global race for solar energy leadership, the United States cannot settle for second place. Globally, the clean energy industry generates hundreds of billions of dollars in economic activity, and is expected to continue to grow rapidly in the coming years. There is tremendous economic opportunity for the countries that invent, manufacture, and export clean energy technologies. We must rise to the challenge. We must play to win.

That’s why the SunShot Initiative recently supported America’s best and brightest entrepreneurs and innovators with a nearly $8 million investment in the SunShot Incubator program. Through this sixth Incubator funding round, the Energy Department is enabling nine startups to combine novel ideas, cutting edge technology, and American ingenuity to reduce costs beyond the solar panel itself.

These non-hardware, or “soft,” costs can make up as much as half of the total price of a solar energy system. Think of them like a pentathlon that includes financing, customer acquisition, permitting, installation, and operations & maintenance expenses. With Germany currently leading all other countries in terms of soft cost reductions, it is time for the United States to develop web-based solutions and streamlined policies that are capable of closing this gap.

One American company playing to win is Urban Glue. This solar start-up is developing an automated process that uses remote sensing data to assess every rooftop in a city for its solar suitability. Another new Incubator company, Distributed Energy Research & Solutions, is developing a consumer-friendly, web-based reverse auction platform that allows families to solicit, receive, and evaluate bids for solar energy systems.

In the race for solar’s next game-changing idea, SunShot Incubators always lead the pack. We look forward to seeing how these small businesses will compete on the global stage over the coming years. Cue the ubiquitous U-S-A chant!

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